10 reasons why website performance matters

1

The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006. Source : Gomez

2

After three seconds, up to 40% of your shoppers will abandon your site. Source : Wired

3

Google includes site speed in its search result ranking algorithm.

4

A new standard has emerged for website page performance called the “performance poverty line”. If you have a page load time of more than 6 secs then you are below the “performance poverty line”

5

A one second improvement can have an impact to about 2% conversion based on data collected by large online retailers like Walmart.com and Amazon.com

6

3 billion dollars is lost annually because of cart abandonment due solely to slow website pages. Source : FastCompany

7

Ad revenue for slow websites are 37% less than revenue for faster sites. Bing found out that a 4.3% decrease in the advertising revenues for 2 extra seconds in the displaying of search results

8

The fastest growing countries e.g. India have more than 40% of their users who are mobile only users.And they are very conscious of fast loading pages.

9

The first landing page beautification every site does has a 80% of chance of being slower than the previous versions

###10 Image and Video optimization can possibly solve 20% of the worlds most popular websites page load times. Netflix saw a 43% drop in outbound traffic after enabling compression. Source : O’Reilly